Well so you know I get a little bent out of shape about the appropriateness and inappropriateness of clothing for girls so I bet you’re not surprised when I tell you how much this pissed me off:
And might I remind you again, that I’m no prude. But there’s something about lingerie created for young girls that creeps me out in a I-want-to-dry-heave kind of way.
But apparently this is where fashion is going and we either have to decide to roll with it or take down Every. Single. Brand. that dares show too much skin on young girls. If we do that, then we might as well burn our well loved Wonder Woman underoos from our girlhood and I for one am not ready to do that. YET.
I’m choosing to roll with it. Sorta. Kind of… I mean, maybe a little. Right now Bebe is twelve and we’ve had a few discussions about clothing, what the school dress code permits and of course what her dad and I will allow. As she grows up we of course revisit the kinds of clothes she’s allowed and not allowed to wear. As she gets older, she wants to look older. For Pete’s sake I bought her makeup for her birthday (more on that another day, I promise).
But I’m not down with lingerie. LINGERIE for the love of Toast! I don’t even have lingerie… I mean I might, somewhere…. but I guarantee they are pre-kid lingerie and it’s illegal for me to try and squeeze into them now.
Because this? On my daughter? Not happening:
You could argue that lingerie is worn under clothing and this is a french company so all underwear is considered “lingerie” but that doesn’t mean I have to like it. Never mind that they’re marketing to a universal audience and those in the Western Hemisphere are a little more uptight with the English language and the word “lingerie” suggests… well it suggests things okay? I mean ladies, why do you wear lingerie?
The other problem that I guess I have with this ad is that this girl (pardon the bluntness) has very little in the brassiere department, or as I told my daughter when we were shopping for such an item, “you have nothing to cup. Therefore, you don’t need them.” Painful but true.
In other words, the clothing is too old for the model.
Again, I’m discovering that I have to pick these battles or I’ll spend all of my energy taking down every brand that offends me. I have to decide, (as I think we all do in one way or another) what we can live with or accept in terms of acceptable marketing to kids and what we can’t.
I thought of this as I read The Momalog and her outrage towards a Land’s End ad. Comparatively her beef seems more tame than mine but I think we come at it from different mind sets as I am not as offended as she is. However, I admire her tenacity in getting the ad noticed and action taken and can relate to how she’s feeling especially since I’ve taken on Hannah, Miley whoeversheis.
But what do you think? We have a powerful collective mama bear voice. Should we be taking down brands one lewd, offensive advertisement and what we consider sexual advertising, at a time or should learn to adapt and take care of those that affect us directly (and our pocket book?) I honestly wouldn’t buy these items for my daughter but someone else might. Do I have a duty to protect us all or just my own?